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Content that works for everyone

A helpful checklist for writing inclusive web content.

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How can I write an original metaphor?

Hint: It’s not while you’re writing.

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A tale as old as time… but there are still lessons we can learn.

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The gentle art of saying ‘no’ is key for UX writers.

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Some things will never change.

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20 tips to inspire and educate.

Rachel McConnell 09/03/2025 Rachel McConnell 09/03/2025

“There’s nothing worse than a good design ruined by bad copy.”

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Impassioned, flowery language aside, writers matter because they are master communicators.

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What do B2B writers need to know about for 2025?