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Content that works for everyone
Content design, Copywriting Alexis Claridge 16/04/2025 Content design, Copywriting Alexis Claridge 16/04/2025

Content that works for everyone

A helpful checklist for writing inclusive web content.

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How can I write an original metaphor?
Content writing, Copywriting, Creativity John Paul Hernandez 10/04/2025 Content writing, Copywriting, Creativity John Paul Hernandez 10/04/2025

How can I write an original metaphor?

Hint: It’s not while you’re writing.

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Getting tone of voice right in a rebrand: A cautionary tale
Brand, Content marketing, Copywriting Fi Shailes 07/04/2025 Brand, Content marketing, Copywriting Fi Shailes 07/04/2025

Getting tone of voice right in a rebrand: A cautionary tale

A tale as old as time… but there are still lessons we can learn.

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Why UX writers need to work on their negotiation skills
UX, Copywriting Carolina Rayo 05/04/2025 UX, Copywriting Carolina Rayo 05/04/2025

Why UX writers need to work on their negotiation skills

The gentle art of saying ‘no’ is key for UX writers.

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How to create quality content: The five principles
Content writing, Copywriting Fi Shailes 30/03/2025 Content writing, Copywriting Fi Shailes 30/03/2025

How to create quality content: The five principles

Some things will never change.

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20 great writing tips for copywriters
Copywriting, Content writing, Creativity Fi Shailes 10/03/2025 Copywriting, Content writing, Creativity Fi Shailes 10/03/2025

20 great writing tips for copywriters

20 tips to inspire and educate.

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Rachel McConnell’s top tips for UX writing
UX, Content design, Copywriting Rachel McConnell 09/03/2025 UX, Content design, Copywriting Rachel McConnell 09/03/2025

Rachel McConnell’s top tips for UX writing

“There’s nothing worse than a good design ruined by bad copy.”

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More than words: Why writers still matter
Content writing, Copywriting Matthew Rayback 04/03/2025 Content writing, Copywriting Matthew Rayback 04/03/2025

More than words: Why writers still matter

Impassioned, flowery language aside, writers matter because they are master communicators.

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Key advice for content and copywriters in 2025
Copywriting, Content writing, Content marketing, AI Fi Shailes 05/02/2025 Copywriting, Content writing, Content marketing, AI Fi Shailes 05/02/2025

Key advice for content and copywriters in 2025

What do B2B writers need to know about for 2025?

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