The best writing tips for copywriters in 2024
If you’re looking for some quick tips to drive, inspire and shape your copywriting in 2024, look no further…
I’ve rounded up some of the best advice from members of the copywriter community in the list below — and they’re all sourced from brilliant guest articles you can find on the Writeful Blog.
“When you read your stuff aloud it is an obscenely effective way of checking what you’ve written is readable (and a good way to spot mistakes too). If you stutter, run out of breath or cringe whilst reading your own work – you need to stop and edit it there and then.” Practical tips in this blog
“Effective copywriting plays with expectation and promise, encouraging the reader to “learn more” and buy more. Done well, your readers will feel like they’ve come to the cliffhanger’s answer by their own power.” Read full blog
“Ideas are useless when they’re kept inside your head. Self-organization tools will help you take those ideas from zero to one.” Practical tips in this blog
“Think about how much your audience would reasonably know about your topic and build from there. Cover the basics very quickly to provide context and move straight on to the valuable information.” Read full blog
“You can't get by just saying you're a copywriter. You do need to think. You do need to empathise. And you need to know that you have to think and empathise.” Read full blog
”While ‘magpie-ing’ the best bits from other writers has its place, it’s also worth looking at your own content backlog from time to time too." Read full blog
“Your content should have only one mission — addressing your audience’s concern.” Read full blog
“Plain English respects your reader's time. A convoluted chain of industry jargon doesn’t.” Read full blog
“Creating content that is too much like the competition makes customer’s lives more difficult – they need to know what sets you apart to be able to make an informed decision.” Read full blog
“Without a clear sense of purpose, it’s impossible to write stories that change hearts and minds.”
Read full blog“Good communication is about being understood. If it takes your reader longer than a few seconds to get the point, they will get bored.” Read full blog
“[William Zissner] would bracket entire sentences - most often in cases where they were just repeating what a previous sentence already said or was saying something the reader didn’t need to know.” Practical tips in this blog
“Content that sounds attractive, enticing, like it’s got all the answers — it can get the reader on the page. But it’s still got a job to do.” Read full blog
“Editing, rewriting, etc… it’s not just about proofing your work for typos. You’re checking that the whole thing actually makes sense, that it has a logical ‘flow’, and, if it’s not a pure informational or factual piece of content, that it makes a point — and makes it well.” Read full blog
“Great content prompts people to share their thoughts, comments, and feedback. It’s an exchange. Writers share. Readers share. And soon, you have a connection.”
Read full blog“Stop protecting your ego. You need feedback. You need constructive criticism.” Read full blog
“When we’re writing, we tend to swap out verbs for nouns. That’s because nouns are seen as fancier and more professional. Verbs are action or doing words, like ‘decide’ or ‘analyse’. And nouns are naming words, like ‘decision’ or ‘analysis’.” Practical tips in this blog
“Subheadings can prevent you from going off on a tangent. Avoiding going off-topic ultimately saves you precious writing and editing time, and allows you to keep your piece on point.” Read full blog
“Truth in content is raw vulnerability. It’s what separates mediocre content from content that lingers long after you finish the last sentence.”
Read full blog“You don’t need to recreate the wheel every time. If something’s working, see how far you can take it.” Read full blog
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