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How to get the content you need from subject matter experts
Brand, Content writing, Content marketing Fi Shailes 23/04/2025 Brand, Content writing, Content marketing Fi Shailes 23/04/2025

How to get the content you need from subject matter experts

In 2025, your in-house experts are still seen as trusted.

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Getting tone of voice right in a rebrand: A cautionary tale
Brand, Content marketing, Copywriting Fi Shailes 07/04/2025 Brand, Content marketing, Copywriting Fi Shailes 07/04/2025

Getting tone of voice right in a rebrand: A cautionary tale

A tale as old as time… but there are still lessons we can learn.

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39 punchy lessons on writing newsletters people love
Content marketing, Content writing, Copywriting, Brand Jonah Malin 07/01/2025 Content marketing, Content writing, Copywriting, Brand Jonah Malin 07/01/2025

39 punchy lessons on writing newsletters people love

“It’s not about the news — it’s about the letter.”

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It's not enough, to write
Copywriting, Content marketing, Content writing, Brand Carolyn Watson 16/12/2024 Copywriting, Content marketing, Content writing, Brand Carolyn Watson 16/12/2024

It's not enough, to write

What does leadership look like for a copywriter?

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LinkedIn stats: A handy reference
Social media, Brand Fi Shailes 07/11/2024 Social media, Brand Fi Shailes 07/11/2024

LinkedIn stats: A handy reference

90+ LinkedIn stats. You’re welcome.

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Top 7 common marketing email mistakes — and how to avoid them
Content marketing, Brand Fi Shailes 10/10/2024 Content marketing, Brand Fi Shailes 10/10/2024

Top 7 common marketing email mistakes — and how to avoid them

Enhance email marketing performance with these tips.

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Consistent content: Why it's important for brands and how to maintain quality standards
Content marketing, Brand Fi Shailes 18/09/2024 Content marketing, Brand Fi Shailes 18/09/2024

Consistent content: Why it's important for brands and how to maintain quality standards

Some basic tips that might just help.

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What is Web 3.0? (What content people need to know)
Content strategy, Brand Fi Shailes 04/09/2024 Content strategy, Brand Fi Shailes 04/09/2024

What is Web 3.0? (What content people need to know)

Let me take you on a journey through time and space...

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Should we still be using gated content?
Content marketing, Content writing, Brand Fi Shailes 18/06/2024 Content marketing, Content writing, Brand Fi Shailes 18/06/2024

Should we still be using gated content?

To gate, or not to gate?

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