Five copywriting tips from a very old book.

Here’s how that went.

Get comfortable with the idea of not writing all the time.

Imitation can be a beautiful thing.

It’s coming for your ‘words that’ll do’.

Progress through productivity.

He said things on X that I liked. I asked him for an interview.

I focused on all the wrong things.

In 2025, your in-house experts are still seen as trusted.