He said things on X that I liked. I asked him for an interview.

Can your brand afford to plan content without it?

And why they have a hard time explaining this to you.

Five copywriting tips from a very old book.

Here’s how that went.

Get comfortable with the idea of not writing all the time.

Imitation can be a beautiful thing.

It’s coming for your ‘words that’ll do’.

Progress through productivity.