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Connecting with the relentlessly helpful John Espirian
Social media, Interviews, Content writing, Copywriting Interviews 28/08/2025 Social media, Interviews, Content writing, Copywriting Interviews 28/08/2025

Connecting with the relentlessly helpful John Espirian

LinkedIn’s very own living and breathing Wizard of Oz.

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How to craft a customer case study page that converts
Content marketing, Content strategy Fi Shailes 24/08/2025 Content marketing, Content strategy Fi Shailes 24/08/2025

How to craft a customer case study page that converts

Craft customer story pages that build trust, highlight results, and drive action.

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3 subtle rules for elegant content
Copywriting Rita Nevidnyk 29/07/2025 Copywriting Rita Nevidnyk 29/07/2025

3 subtle rules for elegant content

Tiny changes can make all the difference.

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Feedback guaranteed to annoy your copywriter
Fi Shailes 22/07/2025 Fi Shailes 22/07/2025

Feedback guaranteed to annoy your copywriter

When amends attack.

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The era of Instagram SEO: How to optimise your posts for Google
SEO Fi Shailes 18/07/2025 SEO Fi Shailes 18/07/2025

The era of Instagram SEO: How to optimise your posts for Google

Ten important tips to get you on track.

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How to tighten a sentence: 3 easy ways to improve readability
Copywriting Kim Scaravelli 16/07/2025 Copywriting Kim Scaravelli 16/07/2025

How to tighten a sentence: 3 easy ways to improve readability

Snip, snip, snip…

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Ryan Wallman talks copy
Copywriting, Interviews Fi Shailes 09/07/2025 Copywriting, Interviews Fi Shailes 09/07/2025

Ryan Wallman talks copy

Even if you’re on the other side of the world, I will still pester you to death until you give in and grant me an interview

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How to create content for ‘boring’ industries
Content writing, Content marketing, Copywriting, Content strategy Phoebe Noce 02/07/2025 Content writing, Content marketing, Copywriting, Content strategy Phoebe Noce 02/07/2025

How to create content for ‘boring’ industries

How to create interesting content for unsexy industries.

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LinkedIn stats: A handy reference
Social media, Brand, Content marketing, Content strategy Fi Shailes 01/07/2025 Social media, Brand, Content marketing, Content strategy Fi Shailes 01/07/2025

LinkedIn stats: A handy reference

100+ LinkedIn stats. You’re welcome.

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