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AI isn't coming for your creative words
Copywriting, AI Bill Hinchen 06/05/2025 Copywriting, AI Bill Hinchen 06/05/2025

AI isn't coming for your creative words

It’s coming for your ‘words that’ll do’.

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Why you get writer's block - and what you can do about it
Content writing, Content marketing, Copywriting Robert Mills 04/05/2025 Content writing, Content marketing, Copywriting Robert Mills 04/05/2025

Why you get writer's block - and what you can do about it

Progress through productivity.

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I wrote every day for 270 days. It was a waste of time
Content writing Kieran MacRae 24/04/2025 Content writing Kieran MacRae 24/04/2025

I wrote every day for 270 days. It was a waste of time

I focused on all the wrong things.

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How to get the content you need from subject matter experts
Brand, Content writing, Content marketing Fi Shailes 23/04/2025 Brand, Content writing, Content marketing Fi Shailes 23/04/2025

How to get the content you need from subject matter experts

In 2025, your in-house experts are still seen as trusted.

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Content that works for everyone
Content design, Copywriting Alexis Claridge 16/04/2025 Content design, Copywriting Alexis Claridge 16/04/2025

Content that works for everyone

A helpful checklist for writing inclusive web content.

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How can I write an original metaphor?
Content writing, Copywriting, Creativity John Paul Hernandez 10/04/2025 Content writing, Copywriting, Creativity John Paul Hernandez 10/04/2025

How can I write an original metaphor?

Hint: It’s not while you’re writing.

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Getting tone of voice right in a rebrand: A cautionary tale
Brand, Content marketing, Copywriting Fi Shailes 07/04/2025 Brand, Content marketing, Copywriting Fi Shailes 07/04/2025

Getting tone of voice right in a rebrand: A cautionary tale

A tale as old as time… but there are still lessons we can learn.

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Why UX writers need to work on their negotiation skills
UX, Copywriting Carolina Rayo 05/04/2025 UX, Copywriting Carolina Rayo 05/04/2025

Why UX writers need to work on their negotiation skills

The gentle art of saying ‘no’ is key for UX writers.

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How to create quality content: The five principles
Content writing, Copywriting Fi Shailes 30/03/2025 Content writing, Copywriting Fi Shailes 30/03/2025

How to create quality content: The five principles

Some things will never change.

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