Knowing if a person goes by for example ‘Mx’, ‘Dr’ or ‘Prof’ does not help provide them a better service, in most cases

“Writing is hard — and even the most seasoned writers get it wrong sometimes.”

Finding the right tone between empathy, context and meaning.

Chances are, something needs updating…

“They’ll grab your readers’ attention like nothing else.”

Don’t believe in doing good and receiving good? Geraint Clarke does.

Yes, I’m as surprised as you.

And why she has a hard time explaining this to you.

There are still some ‘universal truths’ that marketing departments can use to make sure their voice isn’t lost in the void.