Is it always bad to use jargon in your copy?
Let’s drill down into this flagpole idea and action a blog by close of play.
What Dave from the pub can teach you about storytelling
There's a guy in the pub who tells a tale or two.
It’s called Content Design, not editing - and hold the waffle!
“We will challenge, we will question, we will iterate.”
How to write valuable content that people want to refer back to
Some great tips on getting people to bookmark your content.
Things your marketing team hates to hear
Every team has their own pet peeves. Shiv Sharma sums it up perfectly here.
Copywriters aren’t Harry Potter
“If you put words in the place wrong, fuck it, people might not even notice.”
Kapow! Quick tips for optimising your mailer campaign
Use this checklist to make sure you've covered the basics.
Alan inspiration: Partridge on marketing
We look at one of the world's biggest thinkers, and apply his wisdom to the field of marketing.
