How to write valuable content that people want to refer back to
Some great tips on getting people to bookmark your content.
Relax. Content marketing is like building a reputation — it takes time
“It’s no good showing up sometimes, but then disappearing for months on end.“
Things your marketing team hates to hear
Every team has their own pet peeves. Shiv Sharma sums it up perfectly here.
Copywriters aren’t Harry Potter
“If you put words in the place wrong, fuck it, people might not even notice.”
Kapow! Quick tips for optimising your mailer campaign
Use this checklist to make sure you've covered the basics.
Alan inspiration: Partridge and digital marketing
We look at one of the world's biggest thinkers, and apply his wisdom to the profession of digital marketing.
Tips for copy-editing marketing materials
Veracity Content's Katrina Strathearn shares some quick tips.
Copywriting: Storytelling for startups
As a start-up, the chances are that you can use a story to influence your target audience.
How to avoid annoying everyone with your mailers
“They said they wanted the newsletter in our meeting, so sign them up.” Nope.