The copywriting crusader lends us a few precious minutes of his time.

Five ‘fool’s gold’ nuggets of really bad advice to avoid at all costs

“I am doing this to improve content and really push content’s worth.”

Let’s drill down into this flagpole idea and action a blog by close of play.

There's a guy in the pub who tells a tale or two.

“A lot of sites fail to attract leads because they spend too much time talking about themselves.”

Some great tips on getting people to bookmark your content.

“If you put words in the place wrong, fuck it, people might not even notice.”

As a start-up, the chances are that you can use a story to influence your target audience.