Cole Schafer 10/06/2020 Cole Schafer 10/06/2020

Here’s to conversational copywriting

Cole Schafer makes a welcome return to the blog

Katrina Strathearn 12/02/2020 Katrina Strathearn 12/02/2020

Should you try to emulate your competitor’s content?

Are you truly competing - or are you copying?

Fi Shailes 12/12/2019 Fi Shailes 12/12/2019

I tenuously link Saul Goodman to the topic of creating effective content. Enjoy

Keith Lewis 04/11/2019 Keith Lewis 04/11/2019

“Good communication is about being understood.“

Masooma Memon 11/09/2019 Masooma Memon 11/09/2019

Creating content does not boil down to such a straightforward recipe

Keith Lewis 27/03/2019 Keith Lewis 27/03/2019

You might not even be aware that you are guilty of it

Fi Shailes 02/11/2018 Fi Shailes 02/11/2018

More words receive a written roundhouse kick to the face

Glenn Fisher 05/10/2018 Glenn Fisher 05/10/2018

We must have something wrong with us to do this copywriting gig for a living

Fi Shailes 23/08/2018 Fi Shailes 23/08/2018

I ask some full-time copywriters what their buzzword bugbears are