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Should you try to emulate your competitor’s content?
Content writing, Copywriting Katrina Strathearn 12/02/2020 Content writing, Copywriting Katrina Strathearn 12/02/2020

Should you try to emulate your competitor’s content?

Are you truly competing - or are you copying?

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Four content lessons we can learn from Saul Goodman
Content writing, Content marketing Fi Shailes 12/12/2019 Content writing, Content marketing Fi Shailes 12/12/2019

Four content lessons we can learn from Saul Goodman

I tenuously link Saul Goodman to the topic of creating effective content. Enjoy

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Five tips for writing in plain English
Content writing, Copywriting Keith Lewis 04/11/2019 Content writing, Copywriting Keith Lewis 04/11/2019

Five tips for writing in plain English

“Good communication is about being understood.“

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How to make your content shareable: 8 key characteristics
Content marketing, Social media, Content writing, Copywriting Masooma Memon 11/09/2019 Content marketing, Social media, Content writing, Copywriting Masooma Memon 11/09/2019

How to make your content shareable: 8 key characteristics

Creating content does not boil down to such a straightforward recipe

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Avoid 'Inkhorning' - tips on writing warmer copy
Content writing, Copywriting Keith Lewis 27/03/2019 Content writing, Copywriting Keith Lewis 27/03/2019

Avoid 'Inkhorning' - tips on writing warmer copy

You might not even be aware that you are guilty of it

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Dodge these 5 avoidable mistakes, and cut down your writing time
Content writing, Copywriting Kayleigh Alexandra 16/02/2019 Content writing, Copywriting Kayleigh Alexandra 16/02/2019

Dodge these 5 avoidable mistakes, and cut down your writing time

Go on, claw some precious time back

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Content writing resolutions: 2019
Content writing, Copywriting Fi Shailes 14/12/2018 Content writing, Copywriting Fi Shailes 14/12/2018

Content writing resolutions: 2019

A handful of members from the content writing community share their aspirations for 2019

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More B2B buzzwords that get on your tits
Rants, Copywriting, Content writing Fi Shailes 02/11/2018 Rants, Copywriting, Content writing Fi Shailes 02/11/2018

More B2B buzzwords that get on your tits

More words receive a written roundhouse kick to the face

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3 ways writers can spend less time writing and more time being creative
Creativity, Content writing, Copywriting Glenn Fisher 05/10/2018 Creativity, Content writing, Copywriting Glenn Fisher 05/10/2018

3 ways writers can spend less time writing and more time being creative

We must have something wrong with us to do this copywriting gig for a living

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