SERVICES
Strategic content
for SaaS and tech brands
From SEO and AEO content to LinkedIn strategy and thought leadership, I help SaaS and technology brands create content that improves visibility, builds authority, and supports modern B2B product and service discovery.
Modern B2B content needs to work differently
Buyers don’t discover brands through a single channel anymore; they move between search, social, emails, communities, AI-generated recommendations, and peer-led conversations — and often before ever speaking to your sales team.
That’s why modern B2B content needs to do more than fill a calendar; it needs to communicate complex ideas clearly, support brand authority, and create consistency across multiple touchpoints.
Specialist experience across:
CORE SERVICES
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I create search-focused content designed to support discoverability across Google, AI-generated answers, and modern search experiences; all while still sounding useful, credible, and human.
• SEO blog articles and guides
• AEO-focused content
• Search-led landing pages -
I help B2B brands turn complex ideas into clear, engaging content that supports thought leadership and audience education.
• Thought leadership articles
• Long-form blog content
• Reports and practical guides
• Research-driven content
• Executive bylines -
I support brands with LinkedIn and social content that strengthens visibility, reinforces messaging, and supports wider marketing campaigns.
• LinkedIn content strategy
• Organic social content
• Paid social creative consultation
• Social copywriting and scheduling
• Executive and employee advocacy support
• Social listening (tool-based) -
I help brands shape messaging, align content with business goals, and create more consistent direction across campaigns, channels, and teams.
• Messaging and positioning support
• Content audits
• Editorial planning
• Topic strategy
• Campaign and content direction
Frequently Asked Questions…
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I mainly work with SaaS, AI, ecommerce technology, DAM, PIM, fintech, and enterprise technology brands.
Most of my clients operate in complex or specialist industries where clarity, authority, and discoverability matter.
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AEO (Answer Engine Optimisation) is content designed to improve visibility within AI-generated answers and modern search experiences, alongside traditional SEO.
This includes creating clear, structured, authoritative content that can be understood and surfaced by search engines and AI systems.
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Yes. I support B2B brands with LinkedIn content, executive visibility, social strategy, campaign messaging, and content repurposing across social channels.
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Yes. I work directly with SaaS and technology brands, as well as agencies looking for specialist B2B content support.
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Yes. Many clients need support with messaging, positioning, topic planning, editorial direction, and aligning content with wider business or visibility goals — not just content production alone.
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Yes. You can view a selection of work examples on my copywriting portfolio page. It includes samples of articles, long-form content assets, website copy, and social content.
Need support with an upcoming project?