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Don’t ‘start with the why’ — An unpopular opinion on brand building
Brand Ilya Lobanov 17/04/2022 Brand Ilya Lobanov 17/04/2022

Don’t ‘start with the why’ — An unpopular opinion on brand building

Ilya Lobanov argues the case against.

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The power of consuming the right content as a creator
Content writing, Copywriting Eve Arnold 24/03/2022 Content writing, Copywriting Eve Arnold 24/03/2022

The power of consuming the right content as a creator

Use others’ content to fuel your fire.

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Content marketers may go ‘counter-intuitive’ in 2022
Content marketing, Content writing, Copywriting Fi Shailes 07/03/2022 Content marketing, Content writing, Copywriting Fi Shailes 07/03/2022

Content marketers may go ‘counter-intuitive’ in 2022

It’s about doing what’s right - not hitting your KPIs.

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A quick chat with Gemma Joyce from Brandwatch
Interviews, Social media, Content writing Fi Shailes 10/01/2022 Interviews, Social media, Content writing Fi Shailes 10/01/2022

A quick chat with Gemma Joyce from Brandwatch

“My love of writing is the thing that got me into content.”

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The (unmotivated) guide to social media for small businesses
Social media Allison Bishins 06/01/2022 Social media Allison Bishins 06/01/2022

The (unmotivated) guide to social media for small businesses

A minimalist guide for complicated times.

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Honest marketing is the future of marketing
Brand Nicole Sudjono 08/12/2021 Brand Nicole Sudjono 08/12/2021

Honest marketing is the future of marketing

And you don’t have to be Elon Musk to do it.

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These 4 content types are slowly killing your blog’s organic traffic
SEO, Content writing, Content marketing Simona Hostakova 07/12/2021 SEO, Content writing, Content marketing Simona Hostakova 07/12/2021

These 4 content types are slowly killing your blog’s organic traffic

How to protect your site.

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Where UX writing and content strategy meet
UX, Content strategy Carolina Rayo 07/12/2021 UX, Content strategy Carolina Rayo 07/12/2021

Where UX writing and content strategy meet

Giving content the place it deserves.

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Why I talk about human-centred approaches
UX, Content design Duncan Stephen 24/11/2021 UX, Content design Duncan Stephen 24/11/2021

Why I talk about human-centred approaches

Be a ‘lumper’, not a ‘splitter’.

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