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Facebook’s Ad targeting is inaccurate — does it matter?
Social media Mack Grenfell 18/01/2021 Social media Mack Grenfell 18/01/2021

Facebook’s Ad targeting is inaccurate — does it matter?

The answer may be a little more complex than it first seems.

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Connecting with the relentlessly helpful John Espirian
Social media, Interviews, Content writing, Copywriting Interviews 11/01/2021 Social media, Interviews, Content writing, Copywriting Interviews 11/01/2021

Connecting with the relentlessly helpful John Espirian

LinkedIn’s very own living and breathing Wizard of Oz.

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Let’s talk about how pretentious LinkedIn has become
Social media, Brand Jonah Malin 09/01/2021 Social media, Brand Jonah Malin 09/01/2021

Let’s talk about how pretentious LinkedIn has become

The ‘professional’ networking platform feels pretty unprofessional lately…

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3 Instagram mistakes to avoid in 2022
Social media Charles Tumiotto Jackson 07/01/2021 Social media Charles Tumiotto Jackson 07/01/2021

3 Instagram mistakes to avoid in 2022

And how to fix them…

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4 signs you’re a bad writer
Content writing, Copywriting Tom Belskie 03/01/2021 Content writing, Copywriting Tom Belskie 03/01/2021

4 signs you’re a bad writer

And lack of talent has nothing to do with it

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Why ‘title’ should not be a required field on online forms
UX, Content design Lizzie Bruce 31/12/2020 UX, Content design Lizzie Bruce 31/12/2020

Why ‘title’ should not be a required field on online forms

Knowing if a person goes by for example ‘Mx’, ‘Dr’ or ‘Prof’ does not help provide them a better service, in most cases

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A ‘how-not-to’ guide to writing content
Content writing, Content marketing, Copywriting Andreea Serb 31/12/2020 Content writing, Content marketing, Copywriting Andreea Serb 31/12/2020

A ‘how-not-to’ guide to writing content

“Writing is hard — and even the most seasoned writers get it wrong sometimes.”

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How a joke about funerals helps with UX writing
UX, Copywriting Leonardo Raymundo 30/12/2020 UX, Copywriting Leonardo Raymundo 30/12/2020

How a joke about funerals helps with UX writing

Finding the right tone between empathy, context and meaning.

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How to optimise your LinkedIn Profile
Social media, Brand Fi Shailes 30/12/2020 Social media, Brand Fi Shailes 30/12/2020

How to optimise your LinkedIn Profile

Chances are, something needs updating…

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