Why ‘title’ should not be a required field on online forms
Knowing if a person goes by for example ‘Mx’, ‘Dr’ or ‘Prof’ does not help provide them a better service, in most cases
A ‘how-not-to’ guide to writing content
“Writing is hard — and even the most seasoned writers get it wrong sometimes.”
How a joke about funerals helps with UX writing
Finding the right tone between empathy, context and meaning.
Are you missing out on Google Web Stories?
“They’ll grab your readers’ attention like nothing else.”
Using local Facebook Groups to market your services
Don’t believe in doing good and receiving good? Geraint Clarke does.
Content marketing: Good writing vs bad writing
There are still some ‘universal truths’ that marketing departments can use to make sure their voice isn’t lost in the void.