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Welcoming the era of authentic content
Content marketing, Copywriting Andreea Serb 03/02/2020 Content marketing, Copywriting Andreea Serb 03/02/2020

Welcoming the era of authentic content

Readers want to know that what they’re reading online can bring them true value

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The power of emotional storytelling
Copywriting Ian Batterbee 22/01/2020 Copywriting Ian Batterbee 22/01/2020

The power of emotional storytelling

In a digital age, we’re engaging with stories more than ever

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Your content is your customer experience
Content marketing Matthew Rayback 07/01/2020 Content marketing Matthew Rayback 07/01/2020

Your content is your customer experience

Yes, your content matters. And the way you think about it matters too

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Quick ways to improve mailer engagement rates
Content marketing Fi Shailes 03/01/2020 Content marketing Fi Shailes 03/01/2020

Quick ways to improve mailer engagement rates

This 4-minute read may just help you improve your mailer stats.

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Four content lessons we can learn from Saul Goodman
Content writing, Content marketing Fi Shailes 12/12/2019 Content writing, Content marketing Fi Shailes 12/12/2019

Four content lessons we can learn from Saul Goodman

I tenuously link Saul Goodman to the topic of creating effective content. Enjoy

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The ultimate guide to spying on your competitors
SEO, Content marketing David Morneau 03/12/2019 SEO, Content marketing David Morneau 03/12/2019

The ultimate guide to spying on your competitors

Hope you’re ready for this blog monster!

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What are words worth? Exploring the role of copy in a visual world
Copywriting Mollie Woolnough-Rai 19/11/2019 Copywriting Mollie Woolnough-Rai 19/11/2019

What are words worth? Exploring the role of copy in a visual world

If a picture paints a thousand words, then why do we still need words?

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'Healthy naivety' and UX
UX Dominic Warren 18/11/2019 UX Dominic Warren 18/11/2019

'Healthy naivety' and UX

Not the only tool in a UX writer’s ‘toolkit’ - but a useful one to have

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Probably the most controversial SEO blog you'll read all week
SEO George Wakerley 14/11/2019 SEO George Wakerley 14/11/2019

Probably the most controversial SEO blog you'll read all week

Aka: ‘Why following SEO best practices might actually hurt your rankings’

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