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Gated content is not a 'magic bullet' for selling stuff
Content marketing Fi Shailes 09/10/2019 Content marketing Fi Shailes 09/10/2019

Gated content is not a 'magic bullet' for selling stuff

A quick word splash on this from the inner workings of my mind

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How to make your content shareable: 8 key characteristics
Content marketing, Social media, Content writing, Copywriting Masooma Memon 11/09/2019 Content marketing, Social media, Content writing, Copywriting Masooma Memon 11/09/2019

How to make your content shareable: 8 key characteristics

Creating content does not boil down to such a straightforward recipe

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Why Lush quitting social media was a move full of contradictions
Brand, Social media Gary Andrews 09/09/2019 Brand, Social media Gary Andrews 09/09/2019

Why Lush quitting social media was a move full of contradictions

Brave, foolish, rational, confusing

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What to do with your company website’s old content
Kitiara Pascoe 29/08/2019 Kitiara Pascoe 29/08/2019

What to do with your company website’s old content

Make it pull its own weight

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What is Community Management like in 2019?
Fi Shailes 21/08/2019 Fi Shailes 21/08/2019

What is Community Management like in 2019?

How are UK-based community managers feeling about the role?

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Is there a point to LinkedIn groups anymore?
Social media, Rants Fi Shailes 07/08/2019 Social media, Rants Fi Shailes 07/08/2019

Is there a point to LinkedIn groups anymore?

Clue: Probably not

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I dare you to write your newsletter
Content marketing, Copywriting Natalie Phillips 30/07/2019 Content marketing, Copywriting Natalie Phillips 30/07/2019

I dare you to write your newsletter

Invest that initial effort and get it started!

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“Why do you need a Content Designer? The words just appear, right?”
Content design Lizzie Bruce 09/07/2019 Content design Lizzie Bruce 09/07/2019

“Why do you need a Content Designer? The words just appear, right?”

Content just magically appears on websites, yeah? Nope

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Why I’m making the transition from copywriting to UX design
UX Leonardo Raymundo 21/06/2019 UX Leonardo Raymundo 21/06/2019

Why I’m making the transition from copywriting to UX design

Inside the mindset of a copywriter who’s looking to ‘evolve’

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