The overflowing ‘marketing responsibility’ mug
A recruitment director offers his advice to those of us who may be feeling overwhelmed.
A little chat about content and lead gen with Matt Fleming
“A lot of sites fail to attract leads because they spend too much time talking about themselves.”
I got so many push notifications, they literally pushed me over a cliff and i died
“Yes, I know I could go into every single app and turn off push notifications.”
It’s called Content Design, not editing - and hold the waffle!
“We will challenge, we will question, we will iterate.”
How to write valuable content that people want to refer back to
Some great tips on getting people to bookmark your content.
Relax. Content marketing is like building a reputation — it takes time
“It’s no good showing up sometimes, but then disappearing for months on end.“
Things your marketing team hates to hear
Every team has their own pet peeves. Shiv Sharma sums it up perfectly here.
Copywriters aren’t Harry Potter
“If you put words in the place wrong, fuck it, people might not even notice.”
Kapow! Quick tips for optimising your mailer campaign
Use this checklist to make sure you've covered the basics.