And a few ways you can get started with no programming knowledge.

Don’t be a cog in the content machine.

And lack of talent has nothing to do with it

“Writing is hard — and even the most seasoned writers get it wrong sometimes.”

Finding the right tone between empathy, context and meaning.

Yes, I’m as surprised as you.

There are still some ‘universal truths’ that marketing departments can use to make sure their voice isn’t lost in the void.

Recognise and eliminate the useless fluff that renders your work unreadable.

“Formulating content is often a continuous trial.”