Being original is a scam. Here’s how to be truly authentic
Improve your content ideation process.
Write better, faster, and more confidently with the right system
A framework for writing original articles from start to finish.
I don’t want to write like I ‘should’ anymore
Every creator has a dilemma, whether they realise it or not.
A ‘how-not-to’ guide to writing content
“Writing is hard — and even the most seasoned writers get it wrong sometimes.”
Content marketing: Good writing vs bad writing
There are still some ‘universal truths’ that marketing departments can use to make sure their voice isn’t lost in the void.
How to declutter your writing, according to William Zinsser
Recognise and eliminate the useless fluff that renders your work unreadable.