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B2B content marketing overwhelm? Focus on these things
Content writing, Content marketing, Copywriting Fi Shailes 13/11/2020 Content writing, Content marketing, Copywriting Fi Shailes 13/11/2020

B2B content marketing overwhelm? Focus on these things

“Formulating content is often a continuous trial.”

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Three misconceptions about content marketing
Content marketing Sudakshina Bhattacharjee 28/10/2020 Content marketing Sudakshina Bhattacharjee 28/10/2020

Three misconceptions about content marketing

Some people still don’t know what it really means.

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Content is every communication you make
Content marketing Matthew Rayback 10/09/2020 Content marketing Matthew Rayback 10/09/2020

Content is every communication you make

A new definition of content - and why it matters

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Why everyone thinks they can do marketing
Rants, Content marketing Geraint Clarke 09/07/2020 Rants, Content marketing Geraint Clarke 09/07/2020

Why everyone thinks they can do marketing

Just because you can sell something, doesn’t mean it will sell

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The day I realised every piece of content on the internet is trying to sell me something
Rants, Content marketing Charles Tumiotto Jackson 09/06/2020 Rants, Content marketing Charles Tumiotto Jackson 09/06/2020

The day I realised every piece of content on the internet is trying to sell me something

Do we live in an age of information, or just an age of marketing?

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Time off over summer? Tips for B2B marketers on leave
Content marketing Jennifer Esty 28/05/2020 Content marketing Jennifer Esty 28/05/2020

Time off over summer? Tips for B2B marketers on leave

Who’s looking after your marketing while you’re on leave?

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How to work with people who think they know digital better than you
Rants, Content marketing ANON 11/05/2020 Rants, Content marketing ANON 11/05/2020

How to work with people who think they know digital better than you

Read this, put those frustrations into perspective, and try to move on

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Successes and failures of startup content marketing
Content marketing Dominic Kent 19/04/2020 Content marketing Dominic Kent 19/04/2020

Successes and failures of startup content marketing

An honest look at some good, bad and ugly

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Why a typical marketing persona just isn’t enough (and what you can do to fix it)
Content marketing Kaia Tingley 12/02/2020 Content marketing Kaia Tingley 12/02/2020

Why a typical marketing persona just isn’t enough (and what you can do to fix it)

Know exactly who it is you want to connect with

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