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Why are agency marketers leaving to join fintechs?
Career, Content marketing Elizabeth McCallum 28/08/2018 Career, Content marketing Elizabeth McCallum 28/08/2018

Why are agency marketers leaving to join fintechs?

Elizabeth McCallum can tell you why. She’s done it

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These b2b buzzwords get on your tits
Content writing, Copywriting, Rants, Content marketing Fi Shailes 23/08/2018 Content writing, Copywriting, Rants, Content marketing Fi Shailes 23/08/2018

These b2b buzzwords get on your tits

I ask some full-time copywriters what their buzzword bugbears are

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5 lessons we learned from building 250 landing pages
UX, Content marketing Jennifer Esty 19/08/2018 UX, Content marketing Jennifer Esty 19/08/2018

5 lessons we learned from building 250 landing pages

Jennifer Esty returns to share some best practice tips

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Why user-generated content should be front and centre in your digital strategy
Content marketing Ben Dickens 08/08/2018 Content marketing Ben Dickens 08/08/2018

Why user-generated content should be front and centre in your digital strategy

Exploring the potential benefits of using UGC.

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Marketers: here's what you thought about the GDPR
Content marketing Fi Shailes 26/07/2018 Content marketing Fi Shailes 26/07/2018

Marketers: here's what you thought about the GDPR

Storm in a tea cup, or tea cup smashed on the floor? Let’s find out

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About to publish that blog? Read this first
Content writing, Content marketing Fi Shailes 17/07/2018 Content writing, Content marketing Fi Shailes 17/07/2018

About to publish that blog? Read this first

Don’t stop putting in effort at the last hurdle!

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Seven ways to juice your content
Content marketing, Content writing Kirsty Smith 30/05/2018 Content marketing, Content writing Kirsty Smith 30/05/2018

Seven ways to juice your content

And… squeeeeeze!

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How to define KPIs for your content marketing campaign
Content marketing Ruth Hartnoll 19/04/2018 Content marketing Ruth Hartnoll 19/04/2018

How to define KPIs for your content marketing campaign

Get ready to learn about the best metrics to measure.

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The false dichotomy of traditional and digital marketing
Content marketing Matt Fleming 18/03/2018 Content marketing Matt Fleming 18/03/2018

The false dichotomy of traditional and digital marketing

Are they one and the same these days?

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