https://writefulcopy.com/blog daily 0.75 2026-03-24 https://writefulcopy.com/blog/buyer-personas-mistakes monthly 0.5 2026-03-24 https://writefulcopy.com/blog/five-avoidable-mailer-fails monthly 0.5 2026-03-22 https://writefulcopy.com/blog/not-prolific-writer monthly 0.5 2026-03-07 https://writefulcopy.com/blog/content-volume-vs-quality monthly 0.5 2026-03-05 https://writefulcopy.com/blog/content-marketing-ai-stats monthly 0.5 2026-02-25 https://writefulcopy.com/blog/get-tone-of-voice-right monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/8a2298df-9170-4aa4-bf8f-3f947927e59d/Screenshot+2026-02-17+at+09.37.24.png Blog - Why tone of voice can go wrong in rebrands (and how to avoid it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/cf31d776-81e6-48fc-b01c-592b1c586519/Screenshot+2026-02-17+at+09.39.08.png Blog - Why tone of voice can go wrong in rebrands (and how to avoid it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/6df58376-3ea2-448a-bf86-c623088bcec4/1-K5pvGyxF5v6AEx1ZPjuwsw.png Blog - Why tone of voice can go wrong in rebrands (and how to avoid it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/a6ee5dcd-adb2-4bdf-bfd4-bb4c1975d68f/Fiona_Nixon_1.png Blog - Why tone of voice can go wrong in rebrands (and how to avoid it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/2311f6ad-316a-407f-b142-448cca19e46f/Screenshot+2026-02-15+at+14.33.04.png Blog - Why tone of voice can go wrong in rebrands (and how to avoid it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/e7c1e274-07e3-4c28-ba28-95fda8dfe46c/1_R3bR5b11AWIkFNkzlI_b8w.jpg Blog - Why tone of voice can go wrong in rebrands (and how to avoid it) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/how-hire-b2b-copywriter monthly 0.5 2026-02-11 https://writefulcopy.com/blog/ai-isnt-coming-for-your-creative-words monthly 0.5 2026-03-07 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/0bae9aa3-1e61-4ebf-ad15-3b190d1c995b/pexels-pixabay-207001.jpg Blog - AI isn't coming for your creative words - Make it stand out Photo credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - AI isn't coming for your creative words - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/has-gated-content-lost-magic monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/6b2a2d2b-f139-448c-bb3f-88e66bc513f5/Screenshot+2026-01-31+at+20.16.44.png Blog - How to use gated content in the era of AI-driven search - Make it stand out Above: A quick poll on LinkedIn that asked whether marketers are still using gated content, and to what extent. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to use gated content in the era of AI-driven search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/what-is-social-listening-a-2026-guide-for-senior-marketers monthly 0.5 2026-01-24 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/16e84acf-2352-4903-b4be-2c58608520b1/Screenshot+2026-01-23+at+14.32.38.png Blog - What is social listening? 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Photo by Patrick Robert Doyle. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Why your designer won’t make the logo bigger - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/make-writing-less-easy-to-skip monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/15c24062-cc8c-4cfd-bab1-3f7a07f69681/1_HqvqYw6lK0eMivv0uU5UeA.png Blog - How to make your writing ‘easier to read than to skip’ - Make it stand out Asymmetric shapes and images make our brains alert because they present unusual patterns. (Image credit: Archives of Pearson Scott Foresman, donated to the Wikimedia Foundation) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to make your writing ‘easier to read than to skip’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/hacking-better-writing monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c571becf-5728-412e-ae61-5f6ba11637d1/0_D_Slt6eQlkzgKsB0.jpeg Blog - Hacking my way to better writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/69b85d9a-2bf9-4ab7-b256-37b6fc8df152/0_YJu8pe8r71N-mvqm.jpeg Blog - Hacking my way to better writing - Make it stand out Rock, Paper, Scissors event in the US https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Hacking my way to better writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Hacking my way to better writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/writers-block-what-to-do monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Why you get writer's block - and what you can do about it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1617693859354-ZBVUPTJUAS3RFH6XGFGK/Example+of+scheduling+article+writing+in+calendar.png Blog - Why you get writer's block - and what you can do about it https://writefulcopy.com/blog/wrote-every-day-270-days monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - I wrote every day for 270 days. It was a waste of time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/how-to-get-the-content-you-need-from-subject-matter-experts monthly 0.5 2025-06-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/70415a44-2245-45bb-abd7-1ca7a3caa40c/Screenshot+2025-04-10+at+21.38.56.png Blog - How to get the content you need from subject matter experts - Make it stand out Image above taken from the 2024 Edelman Trust Barometer. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to get the content you need from subject matter experts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/content-that-works-for-everyone monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1630844266976-NQO75P15BCOJ0NOIUFHR/1_x_IGahq3aYbNcGombCeLzA.png Blog - Content that works for everyone - Make it stand out Close-up of a Filipinx woman with a filtering face mask, sitting at a table with notebook and pen. She has colourful flower earrings and headphones on while looking into the distance — alt text supplied https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Content that works for everyone - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1630909644403-GXJ3ICWQUHK48AUBMF30/1_j9OaEwsrGwL1qwzZ8FoHBw.jpeg Blog - Content that works for everyone - Make it stand out Two non-binary friends playing video games laughing — alt text supplied https://writefulcopy.com/blog/write-original-metaphors monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How can I write an original metaphor? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/a7fcdc02-7643-4bff-8dff-4e084c080c17/1_YThk_jWkHq920R1L2ShMag.png Blog - How can I write an original metaphor? - Make it stand out Da Vinci’s Sketch on His Study of the Female Head [Wiki Commons] https://writefulcopy.com/blog/why-ux-writers-need-negotiation-skills monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1630745918499-T3WUXC14RSQMBSCBLVFE/1_bXVIE0aKKVFvQeiL374k6Q.jpeg Blog - Why UX writers need to work on their negotiation skills - Make it stand out Michael Corleone’s product team would not be too happy with him as a UX Writer. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Why UX writers need to work on their negotiation skills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/713e13a7-85a5-408d-9fdb-a1028d682b51/1_Cj7aruooGyh-V6AI-_52vQ.jpg Blog - Why UX writers need to work on their negotiation skills - Make it stand out Communicating with our stakeholders is easy when we understand and use their language. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1630746194478-D2QE3X44NU0ZYPP4WPN6/1_zj4aPVKWK1Z-DLe7Hwl9Ng.jpeg Blog - Why UX writers need to work on their negotiation skills - Make it stand out We need our stakeholders to trust our opinion, but we should never forget we are advocating for the users. https://writefulcopy.com/blog/write-messages-employees-read monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to write messages employees will read - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/principles-quality-content-creation monthly 0.5 2026-03-04 https://writefulcopy.com/blog/four-helpful-writing-blogs monthly 0.5 2026-03-04 https://writefulcopy.com/blog/top-tips-ux-writing monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Rachel McConnell’s top tips for UX writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/writers-still-matter monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - More than words: Why writers still matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/advice-copywriters-2025 monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/6f75b8e4-5b0c-4c7d-a094-c1fd00f69a4b/7EB9C516-E6AC-4CA7-BD26-2AE79D13C782.jpg Blog - Key advice for content and copywriters in 2025 - Make it stand out Image provided by contributor https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Key advice for content and copywriters in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/let-go-title monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Find your dream job by letting go of the title - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/39-punchy-lessons-on-writing-newsletters-people-love monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - 39 punchy lessons on writing newsletters people love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/using-ai-writer-bot monthly 0.5 2026-03-07 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/63163b1d-bbf5-4875-b86f-8c195dad3345/1_kYbC96tI4dZg74_W_i1uJw+%281%29.png Blog - My client suggested using an AI writer bot - Make it stand out Screenshot of the Jarvis blog post recipe (Screenshot by the author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/bcd60d10-4032-4a74-b578-24b7979dd234/1_4zPjkZ_Q8MKtGivky24jEA.png Blog - My client suggested using an AI writer bot - Make it stand out Screenshot of Jarvis templates (Screenshot by the author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/945552ad-2782-4540-84b9-8ec29ee1f365/1_YiiFTOHy1a4pJj_ZPOMsfQ.png Blog - My client suggested using an AI writer bot - Make it stand out Above: Writing a blog post about Thanksgiving party ideas — The content brief on the left, the first command, and the highlighted text was provided by me. This is decent content. (Screenshot by the author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1cbfe671-de56-4c10-ad9c-fb073a2343f5/1_xfKCa9uqoRFUGZCrMvZKYA.png Blog - My client suggested using an AI writer bot - Make it stand out Above: Writing a blog post about 5 SEO keyword research tools: Try 1 — Jarvis repeated the content in my brief as it was (has happened more than once). (Screenshot by author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/bb9bce5a-9b48-4e71-a143-5042add11fbc/1__M7uzlE5ZqZJrusMcytRAg.png Blog - My client suggested using an AI writer bot - Make it stand out Above: Try 2 — This time, I added an elaborate command providing the facts, which Jarvis reframed. (Screenshot by author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/22432c20-8b3c-43ab-a3d8-e8c717803d79/1_1LrTVgxI01aDBCfW5XMSpw.jpeg Blog - My client suggested using an AI writer bot - Make it stand out Above: Try x — After a few tries, I finally gave a simple command, with which Jarvis generated the above content. Now, I use the keyword tool specified here and contrary to what is written, you can search for phrases/questions instead of just words. (Screenshot by author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - My client suggested using an AI writer bot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/not-enough monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - It's not enough, to write - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/23-freelance-writing-websites monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - 23 freelance writing websites that pay for your writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/seo-misconceptions-drive-copywriters-mad monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1600958639299-KLSXTOV9HA4EQD2JDE3Y/Screenshot+2020-09-24+at+15.42.00.png Blog - Six kinds of LinkedIn messages you should never send https://writefulcopy.com/blog/tech-jargon-translator monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Welcome to tech, here’s your jargon translator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/create-everlasting-gobstopper-content monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1631805897887-S13EO6CQVFXZLIUYKGT2/1_7mD06hho2EVzfmo35Pt82g.jpeg Blog - How I create Everlasting Gobstopper content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How I create Everlasting Gobstopper content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/consistent-content monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/3feb464c-3099-471e-b95e-7e2b3cd56b54/600a8cc98bc97f3418ed7812_Sample+of+data+from+LucidPress%E2%80%99+The+State+of+Brand+Consistency+2020+research+report.png Blog - Consistent content: Why it's important for brands and how to maintain quality standards - Make it stand out The State of Brand Consistency (LucidPress) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/e6986ac2-3f65-4029-9bf3-8fe9b1616819/600a8d98e1c4727cc15a8d94_Mailchimp%27s+content+style+guide.png Blog - Consistent content: Why it's important for brands and how to maintain quality standards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/2d5ddfb1-7782-413f-b8a5-b63e694c171a/600a8946b95d6e4f6979d6e4_YISi5ze7kMirfvIJ-I8MLSgiebzvuN0SxovLDFN0yT3n1nu6K8z7EgZai2CMcz2KJziutbC5WzXTqI1sMJjiMXBfuKDBQbuzmmOw-q0y884WOSm9Mat2nZPgn5ibke4MpN0g6xjE.png Blog - Consistent content: Why it's important for brands and how to maintain quality standards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Consistent content: Why it's important for brands and how to maintain quality standards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/what-web-3 monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/684d55e4-00b2-4baa-bfe2-58693d4fd215/62a1ffdc68d86336c4d7ebf1_y1zTC5sFplVLlffT.jpeg Blog - What is Web 3.0? (What content people need to know) - Make it stand out Scott Brinker's map of the marketing technology landscape (2011) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/51f55bd3-57c3-49f6-9334-6db16657a425/62a2001032590a5b104318bb_YQ0JP2oA9EvnkGqV.jpeg Blog - What is Web 3.0? (What content people need to know) - Make it stand out Nowadays, the breadth of solutions and categories in Scott Brinker's map of the marketing technology landscape from 2020 is positively overwhelming. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/b1514c48-bb9a-4394-a2b0-7e2f846a8305/62a20048df80671861d163d8_DmeteyTbhepYfu76.jpeg Blog - What is Web 3.0? (What content people need to know) - Make it stand out 'Ancient web history' as described in its simplest form by Noz Urbina, where the journey from Web 1.0 to Web 3.0 becomes increasingly more engaging. (Slide by Noz Urbina) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/81dca5c0-d8ca-42f8-8873-8144e328d5e8/62a2007c3639e9096af591b1_8S2PIWkFtDa7QFK3.jpeg Blog - What is Web 3.0? (What content people need to know) - Make it stand out It's all about parameters. For example, in 1981 it was difficult to imagine a future of technology without floppy disks. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/6a876a40-0e01-4116-8ffc-b8673ebd9397/Screenshot+2024-09-04+at+16.17.26.png Blog - What is Web 3.0? (What content people need to know) - Make it stand out Screenshot image taken by the author https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - What is Web 3.0? (What content people need to know) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/detect-ai-written-article monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/dc9ad890-3287-4218-aab7-ee90ad08682b/Screenshot+2024-09-01+at+13.09.57.png Blog - How to detect an AI-written article - Make it stand out Author's screenshot from https://gptzero.me/ https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to detect an AI-written article - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/how-to-ask-better-questions-to-subject-matter-experts monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/69fa1ce2-1217-4989-b887-2c600ba08fec/Listening+should+be+the+first+key+to+SME+interviews+John+Paul+Hernandez.png Blog - How to ask better questions to subject matter experts - Make it stand out Research to ask better questions, but then leave the door open for listening and following where the interviewee leads you (Image created by the author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/783e2249-208a-425f-981e-7b6189aaacf4/improve+sme+interviews+John+Paul+Hernandez.png Blog - How to ask better questions to subject matter experts - Make it stand out Follow these subject matter expertise guidelines for better interviews that encourage unique insight from practical experience. (Image created by the author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to ask better questions to subject matter experts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/15ac3398-343b-4618-9225-595dc3f7c71e/better+SME+questions+John+Paul+Hernandez+%281%29.png Blog - How to ask better questions to subject matter experts - Make it stand out Use the art of listening to facilitate better, more in-depth answers. (Image created by the author) As you develop your SME strategy for unique content, focus on the "why" throughout your process. Consider why a reader should care and how your article differs from others. For every claim you make, ask, "Why does this matter?" SMEs can add value by positioning content as authoritative, credible, and valuable—and it starts by asking better questions. https://writefulcopy.com/blog/content-roles monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/a7c3c8cb-cacd-49a6-a5e5-1aedd9edfb22/pexels-gabby-k-6237990.jpg Blog - Drawing a line in the sand about content roles - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Drawing a line in the sand about content roles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/b2c9667b-6f46-42e6-8d2e-a0ebdd72239a/pexels-divinetechygirl-1181534.jpg Blog - Drawing a line in the sand about content roles - Make it stand out Image credit https://writefulcopy.com/blog/linked-in-groups monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602949751796-XV1FUXOD51YTD9C9XC1O/download+%2821%29.jpeg Blog - How to manage your LinkedIn Group like a decent human-being https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How to manage your LinkedIn Group like a decent human-being - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602949778021-PLTK5YZVGQW15WH7KCLC/download+%2822%29.jpeg Blog - How to manage your LinkedIn Group like a decent human-being https://writefulcopy.com/blog/8-copywriting-techniques monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/695cd99d-224f-4530-bf6c-b81f5eff0f64/Screenshot+2024-04-18+at+07.39.15.png Blog - 8 copywriting techniques that make brands stand out (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/e37dd47e-122a-46bb-a4e3-6d6a954cad23/Screenshot+2024-04-18+at+07.39.35.png Blog - 8 copywriting techniques that make brands stand out (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/fc1bf9e4-d358-4ac3-a262-bb5ac82dfd5c/Screenshot+2024-04-18+at+07.39.56.png Blog - 8 copywriting techniques that make brands stand out (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c0cef6f7-c797-4266-bc32-fd197b5096bd/Screenshot+2024-04-18+at+07.46.01.png Blog - 8 copywriting techniques that make brands stand out (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1887cfc5-f174-43d4-9be5-92ceadd86018/Screenshot+2024-04-18+at+07.49.14.png Blog - 8 copywriting techniques that make brands stand out (with examples) - 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8 copywriting techniques that make brands stand out (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/my-linkedin-post-went-viral monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/13098f3b-3b03-4ec3-86fe-df86cdcdf011/Screenshot+2024-04-08+at+12.51.03.png Blog - This powerful ingredient helped my LinkedIn post go viral - Make it stand out Image courtesy of Google https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/b9b5b5fe-b682-46c4-bb66-b26bf6205793/Screenshot+2024-04-08+at+12.53.49.png Blog - This powerful ingredient helped my LinkedIn post go viral - Make it stand out Image courtesy of the author https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - This powerful ingredient helped my LinkedIn post go viral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/39191ee5-5d73-4501-8c5e-9587059ddeb4/Screenshot+2024-04-08+at+12.56.37.png Blog - This powerful ingredient helped my LinkedIn post go viral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/mastering-the-art-of-always-being-work-in-progress monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/8516ea83-7385-4464-b637-ac6aad13e449/Screenshot+2023-05-05+at+08.31.07.png Blog - Mastering the art of always being ‘work in progress’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/b7f49b15-a771-4681-8232-91ed0ce75eec/Screenshot+2023-05-05+at+08.36.12.png Blog - Mastering the art of always being ‘work in progress’ - Make it stand out Credit: Leslie Mathys https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Mastering the art of always being ‘work in progress’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/get-content-published-or-perfect monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Is it better to get content written and published, or wait until it’s perfect? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/frankencopy monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1616503504547-ULMDHKPJRBZ87G3BTUX4/1614127836176.jpg Blog - Frankencopy: scarier than the monster under your bed https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Frankencopy: scarier than the monster under your bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/beyond-microcopy monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1616515094820-9KU7XXXBGCIPUCZ8RK53/1_lAzO_KYeKdh-hmtZSXzG_g.png Blog - Beyond microcopy Photo credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1616515279696-MBUFRWVJK08UTS9SFUBF/1_9yY-QnNuGXHC0XUbut37cQ.png Blog - Beyond microcopy Helper text got the job done where button copy couldn’t do it alone. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1616515419949-7KY4MAHJ1YL0UQN1M4J7/1_c1Q4TfnVE-DtlgMQYsM5vg.png Blog - Beyond microcopy Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1616515966028-HHJ488M2VL2QOO93ANX4/pexels-pixabay-265087.jpg Blog - Beyond microcopy Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Beyond microcopy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/make-writing-about-yourself-easier monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1d638ea6-6a12-4022-823b-57d94cae1c92/ivan-aleksic-hko-iWhYdYE-unsplash.jpg Blog - Five tips to make writing about yourself for your website easier - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Five tips to make writing about yourself for your website easier - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/words-stop-using-headlines monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/f7941425-46ba-416c-a143-d253e5789c4a/pexels-karolina-grabowska-5882638.jpg Blog - Five words writers need to stop using in headlines - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/211db5db-b09d-4c77-8210-cde292811b2b/1_7BKyRlyCld5FAy1Q77woJQ.jpeg Blog - Five words writers need to stop using in headlines - Make it stand out Screenshot by author https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Five words writers need to stop using in headlines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/f-shaped-pattern-explained monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/133dd607-fbf2-4903-8c94-94c7f81b16ac/1_6IWAl5CT0X3D-te7Cr5H1g.jpg Blog - Explained: the F-shape pattern for reading content https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601742134409-Z7ALNC15IO03AIUNHWS5/1_oFKmittepaRKz3957Hsxfg.jpeg Blog - Explained: the F-shape pattern for reading content Our eyes are trained to start at the top-left corner, scan horizontally, then drop down to the next line and do the same until we find something of interest. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601742227337-QEV4A2VLIW4TNV2BLJ1O/1_At90KhGJuaZugc1fnidL-w.jpeg Blog - Explained: the F-shape pattern for reading content NNGroup’s eye-tracking studies revealed that users (in left-to-right reading cultures) typically scan heavy blocks of content in a pattern that looks like the letter F or E. The areas where users looked the most are coloured red. The yellow areas indicate fewer views, followed by the least-viewed blue areas. Grey areas didn’t attract any fixations. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601742269166-3S2S5UE6K58FZ0C7U2H6/1_Mb9UjeysdkRdtbdV0zTSMw.png Blog - Explained: the F-shape pattern for reading content https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601742333633-WBUIAP7XQ40ELJ8OO3OQ/0_RS1IkgtcLe3CdeyV.jpg Blog - Explained: the F-shape pattern for reading content The most important content on this page can be seen in a few seconds. (Image credit: tutsplus) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601742408955-SGCHR00X4J3Z49ILCPFZ/1_CwnFiCAFOUusHo9PD1T6kA+%281%29.png Blog - Explained: the F-shape pattern for reading content Medium placing a sub-navigation in their sidebar. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601742471498-4TJXIX2H3456LODP963I/1_Iu52Yre2Jl47T4naRbPHXw+%281%29.jpeg Blog - Explained: the F-shape pattern for reading content Image credit: tutsplus https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Explained: the F-shape pattern for reading content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/writer-tired-not-being-seen-read-this monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - If you’re a writer or creator and tired of not being seen, read this - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/2ae28873-40fc-44b1-b258-79c31ffb1117/Screenshot+2023-05-24+at+14.07.38.png Blog - If you’re a writer or creator and tired of not being seen, read this - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/avoid-passive-vague-content monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/a7f3f86a-d73d-439a-aff3-66a56ec87842/engin-akyurt-uUM_Yv16oFs-unsplash.jpg Blog - Your content isn't working, because you're passive and vague - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Your content isn't working, because you're passive and vague - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/how-creative-limits-help-you-write-better monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - How creative limits help you write better - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/non-native-english-speaking-ux-writers-bring-value monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Why non-native English-speaking UX writers bring unique value to the field - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/3-incredible-writing-tips monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - 3 incredible writing tips that absolutely blew my mind - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/newsletters-simpler-than-you-think monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - The magic behind newsletters is simpler than you think - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/shaking-stuff-up monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1633266798502-ML83DH2FUCYS0BKYI6NI/pexels-omoare-olaseni-6624822.jpg Blog - The power of shaking stuff up - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - The power of shaking stuff up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/tone-voice-best-practices monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/61eb183d-07e2-40f8-9866-1a4f1b6f0592/1_y9zy-gOG1LDw2Zw8zxibjQ.png Blog - Tone of voice: Reviewing good examples and best practices - Make it stand out Source: Innocent Drinks Firstly, Innocent doesn’t have to have a clear value proposition here. I doubt people visit their website and need to be persuaded to choose the path of Innocence — they’re probably already fans. The title is related to one of their social good campaigns, which fits with their image. They are renowned for donating a proportion of their profits to charitable causes, after all. However, did you notice the lack of a full stop and the lack of capitalisation? For me at least, this makes the title feel more human, maybe even a little child-like, especially with the rounded font. That does indeed fit with being called “Innocent”. The CTA is non-traditional, inviting you to “walk this way” rather than “learn more”, which functions directionally, guiding you to a new page, philosophically, to buy into the Innocent “do good” ethos, and musically because now I have this song in my head. This is a nice example of branded microcopy, beyond the normal boring “Learn more”, although they can afford to be vaguer here as there’s not necessarily a clear action associated with this button such as “Sign in”. Above the title, we have a little playful hyperbole going on, stating a million ways to get to your 5 a day, which I believe from Innocent. If Tesco were to write this on their fruit and veg section, imagine how out of place that would look. In the top-right corner, there’s a toggle labelled “save some juice”. I guessed this would be something about dimming the colours to save energy while loading the website, and I was right — this is delightfully playful copy and puts eco-friendliness at the forefront of their website, in fitting with their brand image. However, I could see how not everyone would instantly get the pun here, so the “what’s this” prompt is necessary and acts to draw attention to this adorable lil’ feature. Headspace In the past, I worked as a Product Manager for a fledgeling meditation app, and when I tell you Headspace was a literal obsession, I’m not exaggerating. They were ubiquitous and insanely popular at the time, and while still undoubtedly successful, it seems to me at least things are a little quieter on their end, so it was interesting to check back in when I was given them as a reference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/5a396376-607d-40e7-b6df-ed8259dc29c2/1_ADenAeWr25mJhDyd8UBvog.png Blog - Tone of voice: Reviewing good examples and best practices - Make it stand out Source: Headspace https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/98b7722f-77d4-46e9-a335-72f34709381c/1_Rc5qGfYoyOks1CiRVLqI8g.png Blog - Tone of voice: Reviewing good examples and best practices - Make it stand out Source: Mailchimp https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - Tone of voice: Reviewing good examples and best practices - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/b8fdd780-92d7-4b05-88bc-8b92299c1cff/1_ejl5IiVcVH6kwEjILC1hTg.png Blog - Tone of voice: Reviewing good examples and best practices - Make it stand out Source: Trello https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/adc80560-172c-4f78-b1a9-c9d005718db0/1_Ehn2CkXsk-twPOOp0X2OHQ.png Blog - Tone of voice: Reviewing good examples and best practices - Make it stand out Source: Starbucks https://writefulcopy.com/blog/story-content-sales-copy monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - What you’re missing when you try and use story in content and sales copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/best-way-tell-story monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/bb7163d2-572e-4448-bd8d-fe23bb1484a7/pexels-mo-10771000.jpg Blog - The best way to tell a story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/10-ways-ux-writers-banish-writers-block monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/52f8da82-1e0b-4087-9097-6976366cbf09/1_1nNZqw3aUDsj_PsNw1b82Q.png Blog - 10 ways for UX writers to banish writer’s block - Make it stand out Anyone else find it virtually impossible to write copy for their own site? https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/7bb4a6f7-5b5b-4882-8f02-bd0293630674/1_v5dcpMRRmVeabCnkU1fLxQ.png Blog - 10 ways for UX writers to banish writer’s block - Make it stand out ‘Hot takes’ is probably a collection of screenshots of controversial tweets for future blackmailing purposes. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c270fb7e-1deb-49b0-bafb-1b9c7df2e124/Subscribe+to+mailing+list.png Blog - 10 ways for UX writers to banish writer’s block - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/b5e48cb0-7e2c-4d39-b4f4-a0a98daf2198/1_HEy83EZOgvTkVYbG2EiJ9A.png Blog - 10 ways for UX writers to banish writer’s block - Make it stand out Really, please, send help. And biscuits. https://writefulcopy.com/blog/create-ux-writing-portfolio monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/c9a06299-07c1-4ca7-a8b9-68245b87aa69/pexels-cottonbro-6535346.jpg Blog - How to create a UX writing portfolio - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/3b1f620b-12ba-45e3-9c96-33731f5de017/1_jLnYBX_cVakz81CCx_gXtQ.png Blog - How to create a UX writing portfolio - Make it stand out Image credit https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/5e708acd-f244-44f6-afb2-e37bfcff2232/0_27Ycrk6YaQY1vcDh.png Blog - How to create a UX writing portfolio - Make it stand out UsabilityGeek https://writefulcopy.com/blog/dont-start-with-the-why-an-unpopular-opinion-on-branding-building monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/5abdcc8d-1a18-4186-9beb-fbdf3ec30c3f/pexels-polina-zimmerman-3782142.jpg Blog - Don’t ‘start with the why’ — An unpopular opinion on brand building - Make it stand out Image credit https://writefulcopy.com/blog/power-right-content monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/cc8a55a3-b705-4cb3-8844-63a9d31a4a67/pexels-tima-miroshnichenko-7991524.jpg Blog - The power of consuming the right content as a creator - Make it stand out Image credit https://writefulcopy.com/blog/content-marketers-may-go-counter-intuitive-in-2022 monthly 0.5 2023-11-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/7c7cb10e-5daf-4d2d-933f-9e0c0be8e66f/1637748720925.png Blog - Content marketers may go ‘counter-intuitive’ in 2022 - Make it stand out (Screenshot taken by author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/653afb21-2134-4fd7-a118-cc827ec55687/1637748757580.png Blog - Content marketers may go ‘counter-intuitive’ in 2022 - Make it stand out (Screenshot taken by author) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/57d5793c-0580-4539-93c1-562e270ca095/1637748772253.png Blog - 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A quick chat with Gemma Joyce from Brandwatch - Make it stand out Gemma Joyce https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/dbfd3fea-f45f-4cad-a6ac-07a415e7ddb9/Screenshot+2022-01-08+at+14.18.12.png Blog - A quick chat with Gemma Joyce from Brandwatch - Make it stand out Screenshot of review.firstround.com's homepage https://writefulcopy.com/blog/unmotivated-guide-social-media-marketing monthly 0.5 2023-11-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/9c51c9b4-c822-43f1-8c87-9f62dcc1e3b2/pexels-cottonbro-3951619.jpg Blog - The (unmotivated) guide to social media for small businesses - Make it stand out Photo by cottonbro https://writefulcopy.com/blog/honest-marketing-future monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/4db045f0-dba3-499b-a06c-7da48e9a7244/Screenshot+2021-12-05+at+12.15.45.png Blog - Honest marketing is the future of marketing - Make it stand out Source: Elon Musk’s Twitter https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/6a65aeac-c45c-413f-b03b-38ae73551da0/1_wSMUu8YpTwF7k_J-18AZZQ.png Blog - Honest marketing is the future of marketing - Make it stand out Bill Gates interview with Ellen about the pandemic he predicted back in 2015 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/849301b5-b1f7-48d0-9cbc-11a0a68fca30/Screenshot+2021-12-05+at+09.31.32.png Blog - Honest marketing is the future of marketing - Make it stand out (Screenshot taken from the trailer) https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/bcc681f6-e934-43ef-a7ca-42555251837f/1_b7QTGz_unbzClTdSyBW0GA.png Blog - Honest marketing is the future of marketing - Make it stand out Understanding 5G: Ryan Reynold. https://writefulcopy.com/blog/4-content-types-slowly-killing-organic-traffic monthly 0.5 2024-04-04 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/8aceee10-6144-4778-ba29-d7ec594b0116/1_vSc-kXcS2urDu9h2NtmSzg.jpeg Blog - These 4 content types are slowly killing your blog’s organic traffic - Make it stand out Image credit https://writefulcopy.com/blog/ux-writing-content-strategy-meet monthly 0.5 2024-04-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/6ff6f9d4-4a5e-4c19-91c0-8d62333a7ed1/1_KUJ1tvM-kb3ZlICpN3hYJQ.png Blog - Where UX writing and content strategy meet - Make it stand out For content strategists, every decision should have intent within a cross-product perspective. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/e48cdaa4-093b-4907-ae81-9e652ae1843b/1_miUVKnFlqn2xSuyDeSx_cg.png Blog - Where UX writing and content strategy meet - Make it stand out Both UXW and CSs need to think strategically to influence prioritization and carry on content initiatives. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/fec944af-2746-4048-9183-6174e1965238/1_iBugRhSmWoLbTfhzXQYmGw.jpeg Blog - Where UX writing and content strategy meet - Make it stand out The input from our team is valuable and will help us get better results. https://writefulcopy.com/blog/why-human-centred-approaches monthly 0.5 2024-04-17 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/22d452c0-154d-4de6-95bb-bcc9f6c7bf04/0_CRWyNGSNtpKyDrSC.png Blog - Why I talk about human-centred approaches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/5151a999-8fec-410c-98d1-d0a42d5a3514/0_fAu67xBwe6-9czWv.png Blog - Why I talk about human-centred approaches - Make it stand out User-centred design is literally boxed into a corner. (Diagram adapted from one by Cennydd Bowles). https://writefulcopy.com/blog/key-creativity-unlearning monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/50f3c74b-7da6-4a5a-90d0-47672546c505/pexels-nadezhda-moryak-9162052.jpg Blog - Is the key to creativity ‘unlearning’? - Make it stand out Photo by Nadezhda Moryak https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/670aa739-d808-4a41-8f83-ea142e95b21b/0_l0ntrR7wx-oQnhSF.jpeg Blog - Is the key to creativity ‘unlearning’? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/how-to-complete-a-social-media-audit monthly 0.5 2024-04-04 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1635685767956-5Y1WBBGMA4ZFMEKRWFIV/shutterstock_100114994.jpg Blog - How to complete a social media audit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1635685788540-KL2ZTIIFRAMS9PIW54K4/tech+smaller.jpg Blog - How to complete a social media audit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/facebook-data-brands monthly 0.5 2023-11-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1634389687033-SN0IAHIG4MI4S5RTSNM3/1_aVpC2pMSjX3dg4yCWPVkTg.jpeg Blog - Facebook’s own data shows that brands have been doing social media wrong for years - Make it stand out Source: Facebook https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1634390062237-7DM2VEM569QJEIH8VM9A/1590229112772.jpeg Blog - Facebook’s own data shows that brands have been doing social media wrong for years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1634390351053-EUNUCXNSYUSC5YHK4WLL/1_-ZU-E68EMDe3Wq_bSwxQ1w.png Blog - Facebook’s own data shows that brands have been doing social media wrong for years - Make it stand out Source: WARC/James Hurman, Brand As Future Demand (August 2021) https://writefulcopy.com/blog/content-briefs monthly 0.5 2023-11-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1634389203120-49D7FIK6KAHLWKTJF45L/pexels-berendeyivanov-andreykobysnyn-1420462.jpg Blog - Don’t ask for content. 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How to instantly create better content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1625667635269-V67U16T0946LADILUAOZ/0_yJgOXf6CCFTpmmNA.jpeg Blog - How to instantly create better content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://writefulcopy.com/blog/seo-content-vs-proper-writing monthly 0.5 2023-11-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1625658785535-AYJVQADAT45MPQ92YKW9/pexels-olia-danilevich-4974915.jpg Blog - SEO content vs “proper writing” - Make it stand out Photo by olia danilevich from Pexels https://writefulcopy.com/blog/6-things-social-strategist monthly 0.5 2023-11-05 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1625412724999-3BZI3NC2M2B5JML6LSW5/vrYkUgAdfKr1jQNwcp5aWzj1mSg.jpeg Blog - 6 things I guarantee will happen if you work as a social strategist - 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The ultimate guide to spying on your competitors Branded queries ON is ranking for in Google https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533062405-GHNK7BX5V5H05S8XIE8R/0_WJXX5sWZW_VMxjK3.png Blog - The ultimate guide to spying on your competitors Traffic geography, according to Alexa https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533119461-L1F73NQXOTITKFHLP3AL/0_sr-lkRSi6Zcx-tDm.png Blog - The ultimate guide to spying on your competitors Alexa’s Site Flow Feature https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533165243-5B28LWBAFG2W4EXFYHOF/0_DQsjcA6_Ia8rGEO4.png Blog - The ultimate guide to spying on your competitors Amazon monthly searches for ‘Optimum Nutrition whey protein’ in India https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533201101-DI68CIN7545O9JXWME9P/0_QgqEGd03L6UWA86m.png Blog - The ultimate guide to spying on your competitors Google monthly searches for ‘Optimum Nutrition’ in India https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533259433-XXL2YHQ9FNZGI60W5PGN/0_a9ZRaFDs3y6Kika2.jpg Blog - The ultimate guide to spying on your competitors ON’s amazon.in listings https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533314996-F6WJJ7NO1KU46R5I6SUO/0_PVGqx09DZz11ksBp.png Blog - The ultimate guide to spying on your competitors Moat’s ad library https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533354775-MT2J5ZZHMN61DPWC17E3/0_FrogzNHTzm9mXnw7.png Blog - The ultimate guide to spying on your competitors Hover over the ads and you will see the ‘dates active’ section https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533409830-KFBCQ7ROS1JQEZNJI67I/0_GX6DRKoCLjECuytt.png Blog - The ultimate guide to spying on your competitors Results for Optimum Nutrition (USA) in the Facebook Ad Library https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533443411-RAHWSOONAI5IFFOBMON7/0_YyVPMdLF9k8T_kb7.png Blog - The ultimate guide to spying on your competitors Results by country for ON’s Ad Library https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533495065-269D2H7QBOUT7OCBCG50/0_u9ppNh6-HUj1lBqz.png Blog - The ultimate guide to spying on your competitors Facebook ad driving traffic to their The Vitamin Shoppe listing https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533531682-KS5JIVZPZWVNDOTSOR6C/0_RqeEx_xnOq2W8uIT.png Blog - The ultimate guide to spying on your competitors Facebook ad driving traffic to their Amazon listing https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533568473-UOEF2XXU2VGP52GIJSR9/0_HuU1lfrjx5QL5Rol.png Blog - The ultimate guide to spying on your competitors Facebook ad driving traffic to their GMC listing https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533599016-MVYCRSX6KNN6DVZBG4Q8/0_MOYs5kTSiVP_30s3.png Blog - The ultimate guide to spying on your competitors Facebook ad driving traffic to their Walmart listing https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533640700-7202VDW2HQO627N9STVC/0_EtukWpVRqLnkvnoN.png Blog - The ultimate guide to spying on your competitors Facebook ad driving traffic to Checkout 51 https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1601533683065-QO9EAUZMW8T6HXMRBTMQ/0_5MAViqEs6ccX5LiH.png Blog - 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The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602573939348-GQABPNNIRCEXM5UFX574/0%2B%289%29.png Blog - The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602573982806-61DL0CV45XRMHWP31QD8/0%2B%2810%29.png Blog - The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602574024459-R6D7OGL9UCRNLBDNR5AD/0%2B%2811%29.png Blog - The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602574061026-B7JHHVDU54IJMX8OLH3M/0%2B%2812%29.png Blog - The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602574098051-TVBUAS7UJGY93JHHODQW/0%2B%2813%29.png Blog - The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602574135464-HM9N1OK0331VD6N7XCXO/image-asset.png Blog - The bible of LinkedIn bollocks https://images.squarespace-cdn.com/content/v1/5f684f16b0ef0820c73749eb/1602574169730-WG69C41BOPJ7IVFROS30/0%2B%2815%29.png Blog - 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