Effective copywriting plays with expectation and promise.

A framework for writing original articles from start to finish.

Every creator has a dilemma, whether they realise it or not.

I have to praise you like I should…

And a few ways you can get started with no programming knowledge.

Don’t be a cog in the content machine.

LinkedIn’s very own living and breathing Wizard of Oz.

And lack of talent has nothing to do with it

“Writing is hard — and even the most seasoned writers get it wrong sometimes.”