Connecting with the relentlessly helpful John Espirian
LinkedIn’s very own living and breathing Wizard of Oz.
A ‘how-not-to’ guide to writing content
“Writing is hard — and even the most seasoned writers get it wrong sometimes.”
Content marketing: Good writing vs bad writing
There are still some ‘universal truths’ that marketing departments can use to make sure their voice isn’t lost in the void.
How to declutter your writing, according to William Zinsser
Recognise and eliminate the useless fluff that renders your work unreadable.
Why striking the right tone matters in a world of uncertainty
“A well-intended, but poorly crafted social post is only a clickbait headline away.”
B2B content marketing overwhelm? Focus on these things
“Formulating content is often a continuous trial.”